Different Genre Analysis; Pop/Hip-hop
Rocketeer - Far East Movement ft Ryan Tedder

The music video for this song has both performance and narrative aspects to it. This makes it strongly connected to the lyrics of the song, which we believe as a group one of the main things of making a really good music video. The speed of the cuts in the video are a little slow to create that certain relaxed mood to fit in very well to the chorus although, it gets faster towards the end to create excitement. The video has Montage editing were there is a lot of ‘clips’ cutting on each other to show the story behind the video which links to the narrative aspect of this video. There are a lot of close-ups in this video to show the main performers. This helps to emphasize the stars of this song. Cuts go with the beat of the song rarely to emphasize a relaxing mood. The chorus of the song involves a piano and there are close up of the artist playing that piano because it is an important convention of this video. There are no post production effects in this video to help create that relaxed mood.

Video Analysis of R Kelly - I Believe I Can Fly

Video Analysis of R Kelly – I Believe I Can Fly

This video is clearly a performance-based video. The video starts of with a shot of the orchestra band playing the violins which is typical of this type of song from this genre, there are a number of different shots of the band throughout the video which they cut to at random points throughout the video. However the performance in the video is dominated by R Kelly, throughout the video he is isolated and on his own whilst performing. There is a lot of camera movement and different camera shots whilst R Kelly is performing and also there is montage editing throughout the video as he is changing locations regularly and at one-point moves from a field into a hall where he is orchestrating a band. The video involves a slight bit of disjuncture when it cuts to a young child playing with a basketball; this song however is the theme song of the film ‘Space Jam’ which is about basketball. Throughout the song whilst R Kelly is performing in the background they have added clips from the film.

The number of different shots on him throughout the video promotes R Kelly’s star image, there are a number of high shots of R Kelly in the field which makes him look small in comparison to the field. The song is about doing the impossible and reaching beyond your boundaries, which is shown with this mise-en-scene. The speed of the video and the cut rates are quite slow which keeps pace with music of the video. The video is lip synced throughout the whole video apart from the times where it cuts to the band playing and the part at the start where it cuts to the child playing basketball. The costumes aren’t anything that really stand out, they are clothes that normal people would wear everyday which again is showing that R Kelly is a normal man who has worked hard and pushed himself into a bigger and better life than he could have expected which is the message of the song. This video works well as it isn’t to complicated and fits well with the speed of the song, they also use the star image of R Kelly effectively throughout the video.

Initial Planning

First of all we had 3 different songs to choose from, Lil Wayne – How To Love, Jeremih & 50 cent – Down On Me and R Kelly - Worlds Greatest. After looking and listening to all 3 videos we decided to do a video to R Kelly - Worlds Greatest, as we had people in our group who were willing to perform in the video. Solomon is playing the part of R Kelly in the video and is comfortable in doing so.

Some of the locations we though of were a basketball court, a studio and a stage where the scenery will fit well with the video narrative performance we have in mind for the video. The video will be a narrative performance as the lyrics to the song has a storyline which we will show with a narrative performance in the video. The initial idea for the magazine and CD pack will be a shot of Solomon in a location which we are yet to choose.

Different Genre Analysis ; Hip-hop/Rap
J Cole - Cant Get Enough ft. Trey Songz

The Music Video Im going to analyse is ‘Cant Get Enough’ by J Cole featuring Trey Songz. The music video can relate to both Performance and Narrative. I think this video has the element of both because the lyrics of the song relates to the music video. The lyrics is about the Guy singing (J Cole) about girls that He cant get his mind off. In the video, the singers are in paradise island where there are loads of people dancing and partying, Most of them are Girls. I also believe The video has also have the Performance element because of the dancers in the video.

The video clearly promotes it’s Star Icons (J Cole and Trey Songz) through the use of close-ups. The way the girls act around them, relates to the lyrics of the songs. Where they are surrounded by them and this recreates the whole purpose of the Narrative element of the song.

There are no refrences in this video which doesn’t create Intertextuality. The Video rarely cuts to the beat of the song.

Different Genre Analysis; Rap

http://www.youtube.com/watch?v=8gyLR4NfMiI&ob=a

This video has a clear element of performance, the video starts of with an intro in which all 3 performers are introduced to the audience. After the intro there is a number of cuts which leads into the main performance in the video. This video has no elements of a narrative and is disjunctured as there is no link between the lyrics from the song to what is going on in the video.

The star image of Chris Brown is shown through the use of a number of close ups and the mise-en-scene, the mise-en-scene shows Chris Browns style through the way he is dressed and how when he is performing everyone is surrounding him. This shows he is an icon as he is the main attraction to everyone around. There are a lot of low angle shots of the stars in the video, which makes you feel that you are looking up to them and shows that they are superior to the people around them as when you see them it is predominantly from high angle shots.

Throughout the video the performance is in sync with the beat, this is shown in the way the video cuts in time with the beat. The video has a quick pace throughout, with a large number of cuts between images. The locations in the video are mainly back streets, which goes well with this genre of music. This video is typical of an R&B music video with the way it is shot, how the main focus is the performance and the cuts and editing are in sync with the beat.