The first thing that we done for the project was to have a look and research into which song we was going to do, we done this by using the Mac’s by looking on YouTube through a variety of different videos until we found a video that we all agreed on and decided to do. Through the research stage of the task we mainly used the technology on the Internet, we looked at a number of different music videos in the same genre of our video and also music videos from different genres so that we would expand our knowledge of music videos. After we had decided what we was going to do in our video we had to decide on the locations that we were going to film at. We again mainly used the Internet to find out suitable locations for our video, we used the Google street view to look around and find some locations as it saves a lot of time rather than going round all the places which we thought may be suitable for the video.The research for the digipak and magazine cover we also used the internet to gain valuable research, we used Google images to search for CD covers and magazine covers from artists who are in the same genre as the artist who’s music video we had decided to do. Through the Internet we had access to thousands of different CD covers and magazine covers so that we could get ideas from them and ass them to our own ideas to make sure that we had a good professional looking CD cover that would also work well with the genre of song we had chosen. We looked at CD album covers from Bruno Mars, Chris Brown and Usher who are in the same genre as R Kelly and these shown that there can be many different CD covers but most of them promote the performers star image so we took this into consideration when designing our own CD cover.
Whilst filming the video we used a number of different technologies, we filmed part of our video using the green screen. We used the specialist cameras in the media suite so that we could get good quality close ups of Solomon performing as we though this sort of performance would suit the song. We also had two other parts to the video which we filmed with the normal camera’s, there is a difference in the quality of the shots between the two but you can get more of a variety of shots with the normal camera as you can get handheld shots and move around with the camera. After we had done our filming we edited the footage on a programme called ‘Final Cut Pro’. This was an essential part of out video because we had a lot of footage to choose from and had to bring it all into 3 and a half minutes for the video, we had to use a number of effects for the transition between all the shots in the video. One of the hardest parts when editing the video was making sure that the lip-syncing was in time with the song but through all the specialist tools in final cut pro we managed to successfully lip-sync the video.
When making the CD covers we used another type of technology, the digital stills camera. We used this to take a number of pictures of Solomon so that we had a variety of shots to choose from when making our final decision on the CD cover. After we had decided which picture we were going to use we used the programme ‘Adobe Photoshop’ to add effects and text to the picture. We had to crop the image so that it was 12cm by 12 cm and the same as a normal size CD case. We then decided to add the ‘sepia’ effect to the picture as it creates a mood that works well and is backed up by the song itself. We also added the text in Photoshop and went for fancy, stylish form of text as in the research of CD covers we seen that there wasn’t many plain text and all of them were unique to that one singer. The blog was also another major part of our project, as we had to regularly update it with screenshots, videos and other things throughout all the different stages of the project. The media technology helped us greatly in all areas of our project and without this we wouldn’t have been able to plan, research or make a successful music video.
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