Evaluation Question 2: How effective is the combination of your main product and ancillary texts?

Our video fits in well with our other media based work as at the start of the video, the clothes that the main character is wearing (Solomon) we have also used within our digipak as well. The digipak which we created consisted of four panels; each of the panels had a picture of either the star image or the images of the locations we filmed in, which created continuity between the music video and each of the four panels. We created the link between the different media formats because it allowed them to tie in together with each other and shows the audience that the singer has a significant role in the video because he continuously visible on the digipack and the video.
















Many of the music CD/magazine which are available on the market today usually have the band or singer positioned on them, so we decided to follow this trend and to do something similar which would make our digipak fit in with the rest in hope that we could attract people into purchasing the album. To do this, we decided to take a more artistic approach towards creating the panels and we thought by making the pictures have a Sepia effect would create this certain mood and effect on the picture when the audience see it. We want the audience to feel calm and relaxed when looking at this. If we kept the pictures with their original colour we thought it wouldn’t be eye catching and the audience wouldn’t pay any attention to it.

On the back panel of the digipak and on the music advert, we decided to keep the sepia effect which shows that it is consistent through out each panel. We had someone in our group which was good at using Photoshop which was great because he was able to make our own logo which is positioned on the bottom left of the back panel. This logo will make our digipak unique. We also chose to put the record labels on as it makes the media products more realistic and authentic. These labels consisted of different versions of our music video; these were versions such as a remix by a different artist. We gave the digipak the similar aspect of the video, we believe that this would help us sell our product to an audience because the idea of the sepia effect on each panel very simple yet easily effective.


























Another way that advert and digipak compliment each other is was the font that was used while creating them. The font was consistent through out the creation of the magazine front cover and the cd panels.. This was done to create continuity between the products but also to create a house style for the artist of this song, His name has also got the same font, over time it will become more recognisable, distinctive and unique to the artist. Due to the music video being creative and different compared to other videos, we felt that we should do something just as innovative when creating the magazine advert.

Overall, as a group we feel that all of the media products which we produced are extremely creative and artistic but each of them are unique in their own way; we believe that all three off the different media formats all link together and compliment each other because of the consistency which they all have in them. I believe the audience would appreciate our products and by them because we put allot of time and effort creating our completed music video and digipak.