Production Treatment

R Kelly – World’s Greatest

Duration of video – The duration of the official video is 5:15, but we are not having an introduction and going to fade the song out at around 3:30.

Audience – The main target audience is 15-25 year olds, male and female. However the song could be listened to by anyone of any age group, as it is an inspirational song that people could listen to and take something from.

The video will mostly be narrative with some performance attached. The narrative of the video will be about 3 people trying to achieve their dreams of becoming a basketballer, dancer and a singer. The video will show them going through auditions and training hard to make it in each of their professions and to reach their goals as this matches the lyrics of the song which is about, becoming the best you can be and becoming ‘the worlds greatest’.

Performance – Solomon will be performing the part of R Kelly in the video, there will be various shots of him, which will cut to at various points whilst the narrative performance in the video is taking place. The other performances in the video will be of the 3 people working for their dreams; this will be of a basketballer training and working hard until he gets signed at the end of the video. The dancer and singer will be doing the same but they will be going through auditions in order to achieve their dreams.

The key locations in the video will be in a gym for the basketball player, in a studio for the dancer and on the stage for the singer whilst they are all going through their auditions and trials to achieve their dreams. Also we will be shooting some of Solomon’s scenes around town in places that suit him and who he is in the video.

Recording days – We will be recording in all lessons (2 a week) for a number of weeks, also during times when we are all free in order to get a good variety of shots which we need to make an effective music video. After we have finished the filming we will spend a large amount of our time editing the video as we will have a number of different events happening that we will need to bring together through editing.