How did you use media technologies in the, planning stages?

How did you use media technologies in the, planning stages?

Google Maps : With the help of google maps & street viewer it helped us find a couple good potential spot to shoot our video, and we were also able to see the location in a 360 degree angle. the lyrics of our songs were also found on google which is also aiding us to learn the lyrics.

Youtube : Youtube played the biggest role in our planning of the video, without it we would have never been able to view the video we are looking to do & we wouldnt have got the videos that we analysed witch gave us the ideas on our final video project.

Ideas for the music video

Editing

The editing on our video is going to be slow paste. The scenes will include various camera shots, which will include different effects for the some scenes on our video. We will use quick cuts to make it seem like the video is cutting to the beat.

Blog

We all agreed to try and show every step into the creation of our music video. We will do this by analyzing real life videos and taking pictures of various locations and show our final edited video and make an evaluation to it.

Current ideas for the video

At this moment we only have few ideas on how the video will be like but we will make changes to it as we are filming. The style we are going with is an RnB song and we will make a video, which has a narrative. We would like to do something related from being a person with nothing to becoming successful and fulfilling your dream.

Ideas for magazine and CD pack design

The ideas we have so far is to make the magazine is to put a picture of the star image which is Solomon and text which will include release dates and such things.

Production Treatment

R Kelly – World’s Greatest

Duration of video – The duration of the official video is 5:15, but we are not having an introduction and going to fade the song out at around 3:30.

Audience – The main target audience is 15-25 year olds, male and female. However the song could be listened to by anyone of any age group, as it is an inspirational song that people could listen to and take something from.

The video will mostly be narrative with some performance attached. The narrative of the video will be about 3 people trying to achieve their dreams of becoming a basketballer, dancer and a singer. The video will show them going through auditions and training hard to make it in each of their professions and to reach their goals as this matches the lyrics of the song which is about, becoming the best you can be and becoming ‘the worlds greatest’.

Performance – Solomon will be performing the part of R Kelly in the video, there will be various shots of him, which will cut to at various points whilst the narrative performance in the video is taking place. The other performances in the video will be of the 3 people working for their dreams; this will be of a basketballer training and working hard until he gets signed at the end of the video. The dancer and singer will be doing the same but they will be going through auditions in order to achieve their dreams.

The key locations in the video will be in a gym for the basketball player, in a studio for the dancer and on the stage for the singer whilst they are all going through their auditions and trials to achieve their dreams. Also we will be shooting some of Solomon’s scenes around town in places that suit him and who he is in the video.

Recording days – We will be recording in all lessons (2 a week) for a number of weeks, also during times when we are all free in order to get a good variety of shots which we need to make an effective music video. After we have finished the filming we will spend a large amount of our time editing the video as we will have a number of different events happening that we will need to bring together through editing.

Looking Into The Meaning Of Our Song

Here is our chorus;
"I'm that star up in the sky
I'm that mountain peak up high
Hey, I made it
I'm the world's greatest
And I'm that little bit of hope
When my back's against the rooopes
I can feel it
I'm the world's greatest"

Our song's genre is RnB and normally these type of songs are calm-based songs and that they normally have a story behind there music videos. We decided that instead of having just one main story in the video, we decided to have a couple of storys in our video but they all have similiar stories in their lifes. Because our song is about not giving up, we based our stories in people's lifes where they face something thats hard to reach or achieve.

"I am a giant, I am an eagle, ohhhhh
I am a lion, down in the jungle
I am a marchin' band, I am the people, ohhhhh
I am a helping hand, I am a heroooo"

Above is one of the verse in the song. Cleary, its about being the best and being number one. In the stories in the video, we see people that are trying hard and struggling to reach their goal or whatever they are trying to achieve. in each story we see them attempting something they want to achieve but along the way, they struggle and start to let themsleves down and other people down. But in the end they srated believing in thereselves again and putting thereselves on the right track. Because the song is about achieving something, each story we see the characters achieving what they were attempting in the first place.

We believe that our music video is a good example of a good RnB based song because The video doesnt only have a performance bit but also we have a story behind it and that we made sure that the story links to our song.

Costume Research
We believe that the costume should link to the song and because our video has certain amount of actors including the star, as a group we decided that we need to have a good amount of individual costumes that represents their roles in the video. Our main star R Kelly (Solomon), has to have a costume that can link to the song genre for e.g. a rock song will have bands dressed in barbaric costume to represent and link to the song. Our song’s genre is RnB so we decided that our main Star should have casual clothing.

One of the main actors in our video is a Basketball player, for us this was really easy to decide what costume the character would wear. In the video there is a scene where he is training shooting hoops in a basketball court. We decided that he would be wearing shorts and t-shirt or a vest top.

Another character in the video is a female dancer auditioning in a dance competition. We decided that the character would have a Hip-Hop style of dancing so we thought that her costume would be linked to her style. That style of clothing will include loose jeans, jewellery, hat etc.

The last main character in this video is the singer trying to sing a song perfectly. We decided that this character would have more of an Indie but casual style of clothing. WE had brainstorm of ideas of what clothing he would wear in this video. At first we decided that he should just wear a normal casual type of clothing but we thought that it’s a bit dull and we wanted something that would link more to the whole idea of his role and so we came up with the following; A hat, casual shirt and skinny jeans.

We focused more on our main characters and our main star rather than coming up with ideas of what the ‘extras’ would wear. We came up with other ideas of clothing with each characters including the star from there, it helped us decide what is the right clothing (costume) to create that strong link to their styles and our main song.

Locations

These were our ideas before we started filming.
The locations we are thinking about shooting our video are places such as a basketball court, a studio and an audition room. We are you using these locations in our video because they are suitable because they fit in with the narrative of the song we have chosen to do. We have an idea of where we could find such locations, which we will be able to some filming.

After we looked at few locations we didnt think the previous ones we good enought so we changed some of the locations. One of the new locations we chose to do is the roof of the college which enabled us to get a good shot of our performer. The shot contained him and the background were tall buildings. Another location is the the assembly hall which was blacked out with just a spotlight coming down on our singer. We thought that would be suitable because it shows the audience that he is the most important thing on the shot.

Kelly Rowland - Motivation ft. Lil Wayne Analysis

This video is a more of a performance based video, were there is a lot of dancing to illustrate the true meaning of the song. Through out most of the song, the cuts were in sync to the beat, but very slow in motion, this i because the song it self is slow, but as it gets to the second verse the lyrics become a lot faster & so do the speed of the cuts. There are many close ups to show who is the star in the video & they are always in the middle of the frame which also emphasize who is the star in the music video. There is a green/blue lighting used throughout the video to also create a calm atmosphere & this links in to why they're a lot of slow motion shots.